Why Paying Attention to This Detail Can Make a Real Difference

Transparency is a key point of disagreement. Watkins sells pepper in clear containers, allowing customers to see the actual amount inside. McCormick’s containers are opaque, forcing shoppers to rely on the label alone. Even when quantities are similar, the McCormick container appears larger on the shelf, which Watkins says creates a stronger impression of value.

For consumers, the issue goes beyond pepper. It highlights how trust is built in everyday shopping. Many people naturally equate bigger packages with better value, even when labels are accurate.

McCormick maintains it follows all labeling rules, while critics argue design choices reflect how people really shop. The dispute raises a bigger question: is transparency only about what’s printed, or also about what’s implied? In the end, perception can shape trust—and trust can shape loyalty.